Sales – ENG

MEDDICC – Champion

In the world of sales, the MEDDICC framework emphasizes three critical components: Implicated Pain, the Champion, and the Economic Buyer. Among these, the Champion stands out as the central figure. A strong champion is essential for driving the deal forward. They are the individuals who genuinely benefit from working with you and are invested in …

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Design Thinking To Maintain Customer Centricity In Go To Market

Design thinking originates from product design and development. It involves gathering insights in a structured manner and using these insights to identify clear problems. These problems then become the focus for developing a product. In my experience, organizations often forget the key actors they serve: their customers. Whether in Sales, Marketing, or other support functions, …

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Account Planning – How to develop a sales strategy for a strategic customer

At MongoDB I have been responsible for a German Car Manufacturer and the Robert Bosch Group. I am very grateful for having given this opportunity, as I did not have direct sales experience (other than pre-sales) before taking over these customers. What I did have though, was entrepreneurial experience, management consulting skill set and technical …

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