Sales

MEDDPICC — Decision Criteria: Control How the Decision Is Made — or Don’t Control the Deal

When it comes to qualifying new opportunities, the early focus is often on Pain, potential Champions, and Metrics used to measure that pain. And rightly so—these are the cornerstones of any opportunity. But as opportunities move forward in the sales cycle and start to mature, the focus inevitably shifts. Attention moves toward the Decision Process, […]

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MEDDICC – Competition: Understanding, Framing, and Winning

Definition of Competition In MEDDPICC, competition is not limited to vendors offering a similar product. Competition is anything that competes for the same customer resources: time, money, and executive attention. This definition, taken from MEDDICC by Andy Whyte, Dick Dunkel, and Jack Napoli, deliberately expands the scope beyond products and vendors. It forces sellers to

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MEDDICC – Economic Buyer: Why Access Determines Priority, Budget, and Deal Reality

For a software seller, the economic buyer is as crucial as insurance is for a homebuyer. This role serves as a safeguard against all kinds of unforeseen events. The economic buyer is the individual within the organization who has the ultimate authority to say “yes” or “no” to a purchase decision. Therefore, they deserve special

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MEDDICC – Champion

In the world of sales, the MEDDICC framework emphasizes three critical components: Implicated Pain, the Champion, and the Economic Buyer. Among these, the Champion stands out as the central figure. A strong champion is essential for driving the deal forward. They are the individuals who genuinely benefit from working with you and are invested in

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Design Thinking To Maintain Customer Centricity In Go To Market

Design thinking originates from product design and development. It involves gathering insights in a structured manner and using these insights to identify clear problems. These problems then become the focus for developing a product. In my experience, organizations often forget the key actors they serve: their customers. Whether in Sales, Marketing, or other support functions,

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Account Planning – How to develop a sales strategy for a strategic customer

At MongoDB I have been responsible for a German Car Manufacturer and the Robert Bosch Group. I am very grateful for having given this opportunity, as I did not have direct sales experience (other than pre-sales) before taking over these customers. What I did have though, was entrepreneurial experience, management consulting skill set and technical

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